Nice to meet you. I’m Rafael Valle and based in France. Since 2012, I’ve worked across the ecommerce landscape, from DTC and subscription models to SaaS and B2B digital products. As a creative strategist, I focus on the intersection of consumer psychology and business growth, adapting my approach to the specific requirements of each project rather than following a fixed playbook.
Marketing rarely follows a magic formula; every project presents a unique situation with its own set of needs. This portfolio is a collection of case studies where I document the strategic shifts and reasoning used to solve those specific challenges. It’s an honest look at the process behind the work and the variables that impact a brand’s ecosystem.